Wednesday, November 28, 2007

Kanye West







Image source: IMDB


Kanye West is one of the greatest rap stars and producers in the 21st century. He is a part of one of the best labels around, Roc-a-Fella, owned by rapper Jay-Z. His latest album Graduation sold 860, 000 copies in the first week of its release. Overcoming adversity and a number of struggles, West continues to strive for excellence in all of his endeavors.

West incorporates the use of technology to help promote his albums and in his videos. He has a page on myspace.com where individuals can go and view singles, videos, and upcoming tour events. He also has his own website, http://www.kanyeuniversecity.com/, which guides the individual to information about his fan club, blogs, videos, music, and his store in a timely manner. Some of his music videos from his latest album have incorporated animation throughout them. Does West overuse technology? Is the use of technology helpful now that most individuals are savvy in the area of technology?

Some individuals believe in the traditional ways of promoting your ideas. However, young adults and teenagers believe that the use of technology is a great way to promote the product that you are selling. Most individuals are on the internet for a number of hours buying items from the internet instead of in stores or by phone. This way they have everything that they need at their fingertips.

In a conversation with some teenagers, many of them stated that Kanye West has some good songs on his latest album. When asked how they viewed the content of his album, many of them answered through Myspace.com. Myspace is a popular website, where many artists can be located. The students surveyed listened to the songs before they bought the album. Dashawn Henry, a senior at Scott’s Branch High School, says that this is a good idea because it helps you determine if you want to purchase the album based upon what you hear in advance. Videos are also posted there so you are able to view it over and over to see the new style he has added or how much he has improved from videos in the past.

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