Video Animations: Graduation Album

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The addition of animation to his videos has kept the teenage population interested in his music. His video “Good Life” is a perfect example. The spray painted words with animation is different from videos other rappers use. West attended the American Academy of Art in Chicago; this could be the reason why he loves to incorporate art in his videos. He has experience and he understands the way certain concepts and ideas should be portrayed across the mainstream.

Jamie Johnson, a senior at Winthrop University states that his videos are different, and he is more original with his videos than most artists. Most videos demonstrate African-American women in a negative way so it was nice to see someone step on the scene that did not have to put females in his videos. His album was still successful and he made it to the top, which shows that you can be different and still make money.

The way that West incorporates technology is useful to the teenage and young adult population. Most individuals are working adults or are in college trying to pursue a better career opportunity. During the day, a majority of them are not home to look at television and see different comments about a lot of topics. West’s use of technology is one way individuals would be able to keep up with the current status of his music and other ideas West would like to create in the near future.